In the June edition of American Funeral Director, Eric Noren, Foundation Partners Group’s VP of Web Operations and Growth, paints a picture of a rapidly evolving digital landscape and the impact of Generative AI on search engine optimization.
“Generative AI is shifting the search engine landscape in a meaningful way for the first time since the invention of the iPhone, delivering search results that go beyond keywords. It uses Large Language Models (to understand, retrieve, and integrate information from multiple sources, and generate direct answers to questions, which are ranked above links to your website)….As great as we are in serving families, we also need to be aware of how today’s families find us in during this era of digital transformation. We need to understand how Google’s algorithm changes could impact our businesses, especially businesses that rely heavily on Google search to attract new customers.”
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