About: Kaitlin Brady

ORLANDO, Fla. – January 6, 2022 – Foundation Partners Group, a national cremation leader focused on innovation, and compassionate services, today announced record growth in 2021. Led by acquisitions, including the acquisition of Baldwin Brothers Funeral & Cremation Society of Florida, the company grew by 50 percent year-over-year. The company now serves more than 115,000 families annually and operates 215 locations.

December 30, 2021

As the new year dawns, few industries are more dynamic and challenging than the death care. All around we see experimentation and change in a time when the future of funeral service is evolving.

Posted By Lee Senderov Monday, December 6, 2021 Read the full article on CANA's website by clicking here. Earlier this year, our Foundation Partners marketing team embarked on a three-pronged research project to better understand the online habits of the post-COVID deathcare consumer. After conducting hundreds of online surveys, one-on-one interviews and focus groups, we…

Sales of merchandise and ancillary items are improving for our locations using the e-commerce/online process. Online shopping gives families more time to review, design and discuss their plans outside the funeral home, which benefits families and increases merchandise sales.