Updated Websites and New Mobile App Make It Easier for Families to Connect
Orlando, FL – Foundation Partners Group (FPG), a leading provider of innovative funeral, cemetery and cremation experiences and products, has launched its newly-upgraded, mobile-friendly websites and a new mobile device application.
"Foundation Partners Group understands a website is no longer about a company and its locations, it's about the families and the guests we serve," said Brad Rex, President and CEO of Foundation Partners Group. "We use technology to educate families about the meaningful products, services and experiences we provide to transform what historically has been just an acknowledgement of death into a truly transformational life celebration event."
The updated websites and mobile app highlight FPG's proprietary ShareLife® difference—unique, personalized gatherings that tell life stories. The website's refreshed and simplified look, combined with enhanced content, improved search functionality, and optimization for mobile devices allows families to better interact with each FPG location online. The new mobile application offers quick and easy access for families to learn about ShareLife®. Both innovations are proprietary, one-off designs and are the result of a strategic collaboration between funeralOne and FPG's internal IT group.
"We created the ShareLife® multi-sensory experience to radically change the funeral gathering," stated Rex. "But, the customer experience starts long before the actual funeral ceremony. For many families, the first interaction is with our websites, which is why we want the content and design to be exceptional. We also launched a mobile application for families and guests to learn about our ShareLife® platform using their smartphone."
An ever increasing number of today's families are investigating, learning, and making purchasing decisions while they are on the go. Research indicates that 88% of consumers who search for a local business on a mobile device call or go to that business within 24 hours. That's why it's important that funeral service providers deliver an outstanding customer experience to their families online and on their mobile devices.
"Notably, the updated website design and new mobile app underscore our leadership role as the most technologically advanced consolidator in funeral service," commented Dave Ugan, Foundation Partners Group's Vice President of Information Technology. "Today more searches occur on mobile phones than on computers and people are five times more likely to leave a website if it isn't optimized for mobile use. It's imperative that our website functions flawlessly and responsively in this environment and that we offer a mobile application that highlights our ShareLife® difference."
Mobile traffic continues to increase, and smartphones now account for more than 50% of all online traffic. Increasingly, people are using their phones as their primary means of accessing the internet. The user's behavior has and is changing as well. Not too long ago, most people using a phone were looking for quick answers to questions they had. Today more people are using their phones to do deep research and learning. It's vital for a business to deliver a great user experience from any device.
"Delivering an outstanding customer experience to client families starts with meeting them where their needs start - and for today's families, that's online. funeralOne is excited to team up with Foundation Partners Group on this huge website upgrade to help bring the future of funeral websites to their clients and families," commented Joe Joachim, President and Founder of funeralOne. "These new upgrades and new mobile app will bring Foundation Partners way ahead of the curve when it comes to delivering an outstanding, unrivaled customer experience online."
About funeralOne: funeralOne is a personalization, technology, and consulting company for the funeral care profession. funeralOne's core services include strategic funeral home web site design, personal funeral service consulting, and funeral tribute video software. Committed to delivering innovation, funeralOne collaborates with its clients to help them reach their full market potential. With deep industry expertise, broad resources, and a proven record of accomplishment, funeralOne can mobilize the right people, skills, and technologies to help clients reach their customers in new ways. For more information, visit the funeralOne website at www.funeralone.com.
