About: Julia Elliot

After nearly 20 years traveling the country, talking with funeral business owners about their operations and succession plans, I have developed a rather unique perspective on what sets cremation-focused owners apart from traditional funeral directors.

While many things have changed in our profession over the past few years, there’s one thing that has not; deathcare consumers still want and need professional guidance in making appropriate end-of-life plans for their loved ones. That’s good news for funeral service professionals...

Originally printed in ICCFA's Momento Mori, January 2,2023. What do I envision happening in our part of the funeral care industry for 2023? Consumer preferences for more contemporary, personalized and transparent deathcare experiences will continue to expand in 2023. Digital channels that allow families to choose when, where and how to engage with us will…

Consumer preferences are changing fast, and funeral business owners will have to evolve just as quickly to stay profitable.